Modern Warfare 2 _Brand Awareness_ Hit By Call Of Duty Drop

By Alex Chen | January 01, 0001

The decision to drop the Call of Duty from Infinity Ward’s follow-up to Call of Duty 4: Modern Warfare has hit the present day shooter where it hurts, right in H25

the sensitive brand awareness zone. Does that mean Modern Warfare 2 is in trouble? Hardly! While tracking firm OTX found that awareness of the game by game buying consumers in H25 the United States was effectively halved following the deletion of the “Call of Duty,” according to a report from Gamasutra. Activision shareholders should rest easy, however.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" h25 com สล็อต

}).render("79703296e5134c75a2db6e1b64762017"); }); According to OTX’s research, the presumably far more important “purchase intent” for Modern Warfare 2 remains high. High enough to match the 11 million sales estimates that some analysts are projecting? Maybe, if the also mysterious “pre-order intent” data is to be believed, with OTX calling it the “highest of any title currently being tracked.” “Even without the Call of Duty association, h25 com สล็อต

it is still perceived as a must have title,” Nick Williams, who runs OTX’s GamePlan Insights division. Survey: Modern Warfare 2 Loses Brand Awareness Without ‘Call h25 com เข้าสู่ระบบ of Duty’ [Gamasutra]

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Modern Warfare 2 _Brand Awareness_ Hit By Call Of Duty Drop

3 Reader Comments

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