Cease And Desist! Toei Animation Looks To Tackle Chinese Bootleggers

By Alex Chen | January 01, 0001

Toei Animation, the Japanese animation powerhouse behind some of our (and hopefully your) favourite animations, has started to investigate and send out cease and desist notices to Chinese companies for copyright infringement. Reported by Chinese gaming website Gamelook, Toei has reached out to a few Chinese gaming companies asking them to take down games that use Toei’s iconic anime franchises, such as One Piece and Saint Seiya, without permission.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); So how is Toei, a Japanese company, able to get anything legally done in China? According to the report, Toei went through their H25 partners at DeNA and Perfect World. Lawyers from DeNA and Perfect World carried out the investigation in China as well as delivered notices to offending parties. Perfect World operates the Sega developed Saint Seiya massive online role-playing game, whereas DeNA is a Japanese company with a h25 com สล็อต​ Chinese subsidiary. Companies such as Baidu were told to stop listing titles that infringed on Toei’s copyrights. Many H25 of the games that h25 com สล็อต​ were targeted were games related to the Saint Seiya and the One Piece properties as both have a huge following in China. Popular browser and mobile games such as Dream One Piece were taken down as a result of Toei’s requests. It’s unknown how many more games and companies h25 com เข้าสู่ระบบ​ will be approached as Toei looks to fight piracy in China. However, with it’s early success, it seems might be the first of many more companies to enter China in hopes of protecting their intellectual properties. They’ll need it as some of those companies are pirate kings. 斗士海贼王维权:东映、完美、DeNA联手 [Gamelook via People’s Daily] Kotaku East is your slice of Asian Internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am. Eric is a Beijing based writer and all around FAT man. You can contact him @[email protected] or follow him on h25 com เข้าสู่ระบบ​ Twitter @FatAsianTechie

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